Your task is to develop a trans-media campaign that promotes
and facilitates a community event. This will involve redesigning the home page
and event resource page for an existing non-profit organisation’s (NPO)
website. The event resource page will include a range of promotional material
that can be downloaded by individuals in order to initiate their own community
event.
Topic-Clean up our coastline
Love your coast
Attract people to your beach clean up
day event
A fun day at the beach to clean up litter,
learn about how our beaches can be
damaged and how you can help keep them
clean.
Who are the people in the beach/oceans?
What do they do there?
What are the activities/things at beaches/oceans?
What sort of beaches?
What sort of disasters are we preparing for?
What do we need to do to prepare?
What do we need to do to clean up our beaches?
Who
What
Where
When
Why
- Project plan: Finalise from work begun in class.
- Collect design stylistic and rhetorical precedents: that you find inspiring/appropriate.
- If you have chosen Beach clean up as your topic > Go to a Wellington beach to collect primary data and experiences, draw, write, photograph, record.
Mood boards: Collect and generate visual material > colour, images, marks, shapes, symbols, stylistic, conceptual, symbolic, topic tangibles. Use the Project plan, mind maps and word lists to help generate a visual language for the topic. Use found examples, make marks and drawings, take photographs, generate a wide range of evocative and representative visual material. You should include primary and secondary research to generate this material.
Print moodboards on A3 and keep collected images accessible for use in class.
Print moodboards on A3 and keep collected images accessible for use in class.
- Rhetorical thumbnails: A variety of sketches > quantity /diversity / risk taking in this is encouraged and emphasised. Remember this phase is free and energetic > don't limit yourself at this stage. Once you have generated many and varied ideas you can review, assess, edit, and develop.
Bring at least 5 clearly but simply rendered thumbnail concepts (in poster form including a tagline) on separate A3 pages to class next week.
Existing websites for Clean up your coastline.
I find that 'love your coast' has a very basic design. i feel as though the grid style doesnt work too well and i didnt know where to read/look. since it isnt too visually appealing i lost interest and went to look at the other website instead. the logo was great and that really caught my eye but everything else wasnt.
the sustainable coastlines website i find very effective, i love the gif in the background it makes it interesting and its great that its in greyscale because it gives a slight sense of darkness and seriousness to the situation and makes it a gloomy vision unlike what beaches usually are. the blue ties in well for obvious reasons and i find the font choice and layouts to be great. i like the simple nav bar at the top and how the website fits to screen. - it would be hard to make this website better unless you took a different visual approach
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