Moodboards: How and why are these elements appropriate or useful. How can they be combined, manipulated. What do they bring to the meaning of your conceptual ideas?
Exercise: Design matrix > begin to work with the conceptual and visual language combined. Random crossing of element from your word lists to generate rhetorical ideas.
word>image>rhetorical approach>style
Concept posters..(*)
Analyse which are the best concept/visuals.
What do you mean / intend by the visual / concept? What are you trying to say? Distill this down to simple 1 or 2 words > eg. plastic is killing us, or dog poop is evil!!
How would you change the imagery to make this message clearer? Use the cropping L's to home in on the most important moment in the composition. This can find a more dramatic visual composition but also help to see the essential message. From here you can add words to the images > the images then don’t have to do all the work on their own. Write a headline and a tagline. The words and images work together to tell the story > engage, inform, attract.
Catchy title/subtitle ideas:
- Love the sea you swim
- Coastal sweep
- Turn up, clean up
- Keep it swell
- Keep it beautiful
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